Google: EU Antitrust puts in the viewfinder Alphabet

Europe's war against Google goes on: Brussels launched his accusations against Alphabet, the parent company created after the start of the EU proceedings April 2015. The European antitrust strengthens the evidence to prove the abuse of a dominant position: the suspicion is that the web giant has limited possibilities to other sites to advertise its competitors.

Such behavior, in relation to the shopping service, have "harmful to the consumers," according to Competition Commissioner Margrethe Vestager. But the company defends itself, convinced that their innovations have "increased the opportunities of choice" for the benefit of both users and competitors.

Vestager has no doubts: "The more evidence we have gathered have reinforced our belief, Google has harmed consumers favoring its results, to the detriment of others who do not have the same visibility."

Also it is then challenged the abuse of a dominant position for having "artificially restricted" the ability for third-party sites to show advertising of competing search engines.

Now Google and Alphabet will have eight weeks in which to meet in Brussels on the first charge and ten for the second. Vestager, ensuring it will carefully consider, ended the note by saying that "if our investigations conclude that Google has violated EU rules, the Commission has a duty to act to protect European consumers."