‘Pokemon Go’ mania doubles Nintendo’s stock price

The "Pokemon Go" successful drag up the title Nintendo that has today gained another 14% to the Tokyo Stock Exchange to close at 31,700 yen (295 francs). Since the launch of the game, on July 6, Nintendo's market capitalization has more than doubled to 4.5 trillion yen (42 billion francs), more than that of Sony. Nintendo has also established a new record for the largest number of shares traded in one day in Japan, beating the record that he scored last Friday.

“I’ve never seen the trend of such a big company’s shares changing so quickly in such a short period of time,” said Takashi Oba, senior strategist at Okasan Securities.

The two houses now challenge each other for a long time on the console market with continuous innovation through the Wii (Nintendo) and Playstation (Sony) with the second one that clearly dominates in number of users. Now the resurgence of Nintendo via mobile gaming that is free to download on smartphones and tablet on the Japanese monster invented more than ten years ago. Its strong point is the GPS and augmented reality, which make hunting on duty Pokemon real adventure to be lived around the corner.

The Go Pokemon fever is so contagious that, in the US, the application ousted Whatsapp, Instagram, Snapchat, and Messenger for time spent on average 43 minutes a day. And the hunt for Pokemon is about to overtake even Twitter to number of active users per day. The app is available for both Android and iOS, but Apple has a reason to celebrate, whereas through the store collects every day about 1.6 million from the sale of related items.