Amazon: next target India, ready $ 3 billion

Amazon strongly points on India and is ready to invest $ 3 billion. CEO Jeff Bezos unveiled the important investment plan in the Asian country to ride the wave of e-commerce growth during the Business Council's Leadership Summit in Washington, where he met Indian Prime Minister Narendra Modi.

This is not the first effort of Amazon in India, as the company had earmarked $ 2 billion for 2014. But it is certainly an important signal of the Amazon will to grow up in a country that offers good side perspective of e-commerce: online purchases grew from $ 6.3 billion in 2014 to 16 last year. The number one Amazon declined to give details on the timing and areas of interest of the new investments, but in India the company already counts on some warehouses and a logistics network.

The problem may lie in the difficult Internet penetration in the country and the low adoption of electronic payment cards. But it is clear that the presence of a giant like Amazon could be an important driver for the entire Indian e-commerce. In his favor the company Bezos has the near absence of major rivals, apart from local competitors marketplace Flipkart and Snapdeal.