MUSIC TECH STARTUPS: GUTS aims to cut the secondary ticketing with the blockchain
Startups in the music industry are nowadays flourishing, trying to answer some of the questions that the same technology that allows their existence is posing. Data security, secondary ticketing, royalties, hit songs: every topic has someone covering it in more or less successful ways.
The social media help ask these questions but also spread the word about these startups, while many of them get a kickstart from incubators. Marketplus will run a special in the following weeks regarding these startups.
This week Marketplus will look into GUTS, a company developing a platform for the sale and resale of tickets to shows and events, using the blockchain technology. In the Netherlands, where GUTS is based, the live music industry is expanding, according to advisors DDMCA and the number of visitors to concerts and festivals grew from 1.6 to 2.9 million people from 2011 to 2016, while the revenues went from 46 to 140 million euros.