Swiss ski resorts open the door to Chinese tourists invasion
Iron ore prices are retreating again and the overall Chinese economy is growing less quickly, but one sector is skyrocketing: outbound tourism. The United Nations World Tourism Organisation preliminary 2016 scorecard has Chinese spending $344 billion as foreign tourists, a jump of 12 per cent in local currencies and more than double the splurge of the next biggest spenders, Americans.
While travelers from China have grown to be Switzerland’s fifth largest market, with a record 1.52 million overnights in 2015, much of that is low-yield tour groups series taking the traditional route of Italy-Switzerland-France, and largely benefiting Swiss destinations such as Lucerne and Interlaken.