Disney is thinking to buy Twitter

Walt Disney is said to be working with an adviser on a potential Twitter bid, according to a Bloomberg report on Monday, putting the entertainment company together with firms such as Google and Salesforce in the race to buy San Francisco-based social network. The purchase would give Disney a new online outlet for entertainment.

Representatives for Twitter and Disney have not responded to requests for comment, but the cost of acquiring the messaging service may be as high as US$16 billion.
Twitter CEO Jack Dorsey is a board member at Disney, according to the entertainment giant's website.

Disney CEO Bob Iger is no stranger to huge acquisitions. The company acquired Pixar for $7.4 billion in 2006, Marvel Entertainment for $4 billion in 2009 and Lucasfilm for $4.06 billion in 2012. 

Microsoft is also among the list of potential suitors, although Facebook is not likely to have an interest in the social network, CNBC said, citing sources, and reported that a sale could occur in the next 30 to 45 days. "At this moment, Microsoft has nothing to share," said a spokeswoman for the Zucherberg's company.

In February, Twitter's market value fell to less than $10 billion, an all-time low, then rose gradually to last week's $13 billion market cap.
Disney, which owns media properties like ESPN and ABC, is hoping that the social media platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL.

Twitter’s first live broadcast of a National Football League (NFL) “Thursday Night” game earlier this month reached 2.3 million users globally.