E-commerce, not only in English, please

Online commerce will lead to being multilingual: in fact by 2020 the English, while remaining the main language of digital commerce, will see the bow share decrease 42-33%. Mandarin (basic idiom of Chinese), will increase its share from 8 to 12.8%. But also other idioms "emerging", as the countries in which they are spoken: the Spaniard (for South America) to Portuguese (for Brazil), from Russian into Nigeria. The "force" evolution companies to a further translation effort to achieve the same number of online consumers.

The data were released by a research carried out by Translated, Italian startup specializing in online translation, he prepared the T-Index, which crosses the number of web users in each country with an estimate of their annual expenditure per capita. In 2016, the United States, with 278 million consumers connected and an average budget of $ 41,000 annually to be disbursed, occupy the first place, with a slice of global trade by 29.9% and China separated according to 8. But the gap will tend to close by 2020, when the US will drop to 20.6% compared to 12.7% of the Dragon. Considering all the English-speaking countries then, among others, the United Kingdom and Canada, English-speaking will see its share decline from 42.4 to 33%. To reach the famous half the world in short, in addition to English and Chinese, the Spaniard will be mandatory.

Some market research show that a product presented in native language has many more chances to win over consumers. A survey of Common Sense Advisory analysts for example reveals that the consumer 75% of the non-English speaking countries choose more volentiri a product presented in their own language rather than in English. In general, there is a strong correlation between the financial strength of a brand and the number of versions that offers Web site.

Translate helps sell. And it is even more true for companies in the "old" Europe. A look at the T-Index 2020 German loses positions, as well as the Italian who falls from eighth to tenth place, to 2.5% of the global market. French stable, while Russia strong grows, 2.3 to 3.4%. But the great leaps are some emerging countries such as Brazil (with the Portuguese), from 3.3 to 5.1%, Spanish, thanks mainly to South America, and Arabic.