Global Brand: Apple is still the number 1, Facebook first time in Top 10

Best global brands of 2017 list was released on Monday by Interbrand, a brand consultancy based in the US. Technology companies dominated the top 20 spaces on the list with Apple Inc once again emerging as the number one brand.

The report shows technology is the dominant sector, with tech giant Apple securing the highest rank as the world’s most valuable brand for the fifth year running, while Google retains its second place for the fourth year in a row. The top 100 brands have a combined total value of $1,872bn, an increase of 4.2% from 2016.

Apple’s brand value grew by 3% to $184.2bn, and Google’s brand value increased by 6% to $141.7bn. Microsoft has traded places with Coca-Cola and secured the third highest ranking and is one of just 16 brands to achieve double-digit growth. Coca-Cola is at number four, followed by Amazon, Samsung, Toyota, Facebook, Mercedes-Benz and IBM.

“The top 10 brands hold 42% of the Best Global Brands total value,” Interbrand report said.
Further it added, “Half of the ten brands at the top of the Best Global Brands 2017 list are in the technology sector—Apple, Google, Microsoft, Samsung, and Facebook. Each one of these brands either moved up on the list or stayed in the same place, which is a testament to their continued momentum.”

New entrants include Netflix (78), Ferrari (88) and Salesforce.com (84). 50% of the Top 10 is technology brands, compared to 40% in 2016. However, the automotive industry still has the largest number of brands in the top 100, with 16 entrants.