Merger Anheuser-Busch InBev – SABMiller: EU approves

Brussels has given its consent to the merger of the two giants of the beer, Anheuser-Busch InBev and SABMiller. The European Commission has removed any regulatory obstacle to the agreement between the two largest brewers in the world.

The agreement is subject to the sale of the entire beer industry Sab in Europe. According to the Competition Commissioner Margrethe Vestager, this decision "will ensure that competition is not weakened in these markets and that consumers will not have the worst."
For the Commission, Europeans buy beer for about € 125 billion each year. The sale is intended to alleviate the concerns that SABMiller, which produces Budweiser, would have had a slump in the European market.
SabMiller owns in Europe brands such as Miller, Peroni, Pilsner Urquell and Grolsch. Meanwhile AB InBev is selling its brands around the world to address concerns on competition.