Pokemon Go will not transform Nintendo

The success of Pokemon Go is not proving equal to the Nintendo accounts. The Japanese company has nearly doubled its stock market value since the game was launched earlier this month, but it has specified in a note – on Friday evening at the close of the markets – the financial impact of the game on the company's accounts will be "limited" and that is not on the agenda in a rise in estimates on the results for the current year, based on the" current conditions. " It also further dampened enthusiasm by specifying that the sale of Pokemon Go Plus, an accessory for the game produced by Nintendo itself, is already discounted in current forecasts.

As estimated by Macquarie analysts, the economic benefit from the app for Nintendo Pokemon Go would be limited to 13% of total profits. The signs of the Asian companies have instead brought the title to slump 17.7% the Tokyo Stock Exchange, where it was stopped every other possible additional oscillation because of rules that prevent an excessive variations.

The main problem which may have eluded investors who ploughed their funds into Nintendo in the pokemon gold rush is that the gaming firm only owns marginal stakes in The Pokemon Company and the app's developer Niantic, and so much of the profit will be diverted to other coffers.

The company will report Q1 2016 earnings on Wednesday after market close (figures for April to June 2016), a period which ended before the release of Pokemon Go. The company is expecting an annual net profit of 35 billion yen (330 million dollars) for the current fiscal year, up from 16.5 billion yen earned last year.