Russia’s Alfa Bank first sponsor in FIFA World Cup 2018

9 years ago - Published in Finance, Fundamental Analysis

The first sponsors of the World Cup of Russia in 2018 comes from the host nation. FIFA announced fact that the first of the 20 slots to be assigned is assigned to Alfa-Bank, Russian banking institution that has been placed in the category of Regional Supporters.

The amount of the sponsorship was not made public. The highest world organism has also announced that negotiations are underway with several companies referring to Asia, Middle East and Africa, North and South America. The designation of regional replaced the former term used for National, which favored companies of the host nation and that he had seen as many as 8 Brazilian companies for the year 2014 and just six in South Africa for the 2010 World Cup.

The companies, belonging to this category, will have a chance still receive all the benefits of the sponsorship, among which the exposure of the pitch-side advertising boards. Also Alfa-Bank will help FIFA in a series of projects designed to facilitate the sale and distribution of match tickets.