Sky – Bundesliga: marriage worth the "double"

While in France the European championships are going to start, Germany has closed the sale for the renewal of TV rights for football. From German auction two important considerations emerge: the telephone operators did not enter in the race and the price increased in proportion to the growth of exclusive offers.

Sky was awarded for another four seasons Bundesliga's domestic television rights with an average annual outlay of 876 million euro, almost double the 486 million last contract. The new agreement is for "only" 572 matches per season for four championships from 2017-18 on all platforms, accounting for 93% of total meetings.

While the Bundesliga has made a record collection: the total average licenses valid for transmission in Germany and abroad was awarded to an average annual value of 1.4 billion euro, 70% more compared to existing contracts for the 2016-17 season (EUR 817 million) awarded by the previous race.

"Sky Deutschland remains the undisputed home of football until 2021 in one of the markets with greater passion for sport in Europe –  CEO of Sky, James Darroch, said – is an important step in building our business in Germany and to maximize a significant growth opportunity. " Sky Deutschland, as reported by the note of the British broadcaster, has increased to 1.2 million customers in the last three years, increasing total revenues by almost 40% and led the activities useful for the first time in the third quarter of ' current financial year ending March. Currently the retail Sky subscribers in Germany and Austria at March 31, 2016 were 4,567,000, an increase of over 300 thousand units compared to March 2015.