Alternative Investments

Online market becoming key element in driving growth of diamond sales

On November 7, one of Israel’s leading diamond corporations, the Dalumi Group, announced that it had purchased a company called Zoara.com, an online luxury jewelry retailer that is active in more than 40 countries, selling loose diamonds, diamond engagement rings and diamond jewelry. Founded in 2008, Zoara.com is an e-commerce platform devoted to the exclusive sale of loose diamonds, luxury jewelry and precious gemstones. Operating on a multilingual and multi-currency digital platform, local versions of its website are available the United States, Canada, the United Kingdom, Australia, New Zealand, Argentina, Valenzuela, Peru, Mexico, Spain, France, Germany, Hong Kong, Taiwan and China. According to the announcement put out by the two companies, Zoara.com will now enjoy direct access to wholesale suppliers within the diamond industry, enabling it to present an updated online product catalog of luxury jewelry and more than 200,000 loose diamonds, which the companies said is unprecedented in terms of its volume and variety in the market.

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