MUSIC TECH STARTUPS: The economical and logistic advantage of artists getting in touch with their fans
Startups in the music industry are nowadays flourishing, trying to answer some of the questions that the same technology that allows their existence is posing. Data security, secondary ticketing, royalties, hit music: every topic has someone covering it in more or less successful ways.
The social media help ask these questions but also spread the word about these startups, while many of them get a kickstart from incubators. Marketplus is running a special regarding these startups.
Daniela Grecnerova is co-founder of TootToot, one of the startups that were singled out as Top 10 Music Start-ups to Watch at Eurosonic 2017. TootToot is, as she explains, both a social network putting fans in contact with artists and a ticketing company: «We started as a platform for fans and artists to get closer to each other – we created a platform that is designed for concert requests – to be simple but effective and powerful. Then we added our own ticketing solution – it was the natural following step. Also, we cooperate with other ticketing companies as affiliate partners to provide our users with a complete calendar of events tailor-made for everyone according to his/her music taste and requests».