EU to create Single Digital Market, easing border restrictions
The European Union agreed Tuesday on new rules allowing subscribers of online services, as Netflix or Amazon Prime, in one E.U. country access to them while traveling in another.
The new “portability” ruling is the first step of regulation under a drive by the European Commission to introduce a single digital market in Europe. Announced in May 2015 on the cusp of the Cannes Film Festival, the proposed Digital Single Market was met with full-throated opposition from Europe’s movie and TV industry, which viewed it as a threat to its territory-by-territory licensing of movies and TV shows.