Swisscom vs Sunrise
Long regarded as the jewel in the crown of Swiss telecoms, Swisscom is under pressure from growing competition and a saturated market. Swisscom shares have fallen by more than 20% since the peak of 2014 and by 7% since the beginning of the year compared to its direct competitor Sunrise, up 16% in 2016. The “blue giant” has certainly reached a size which reduces its potential for growth, but its revenues are stable, and its dividend of almost 5% makes it an attractive investment.