Facebook launches Watch Tab, to play against traditional Tv
Facebook announced “Watch,” the long-awaited update to its video section where people can go watch short, episodic video shows. You’ll also be able to watch some live video here, including live sports that the social network has the rights to stream, like Major League Baseball games.
Facebook already had a video tab. But now that tab has been redesigned, and will include short episodic “shows” that Facebook didn’t have before. Facebook is paying publishers like BuzzFeed, ATTN and Group Nine Media to make these shows, and will retain the rights to some of them. The majority of the shows, though, will be posted on Facebook free of charge. Some publishers plan to run mid-roll video ads, Ã la commercials, during the shows to make money.