Ferrari, first of all: the world’s strongest automotive brand
Ferrari remains the world’s strongest automotive brand and is among the top 10 strongest brands across any industry, according to valuation and strategy consultancy Brand Finance.
The Maranello-based company has extended its brand strength advantage over second-placed Porsche. Its brand value is also up, increasing 40% to $6.15 billion. Toyota remains the most valuable auto brand, with a value of $46.3 billion
Ferrari’s brand strength has improved by three points this year to 92, leading to an upgrading of its brand rating to the maximum AAA+ designation. Porsche is the second most powerful auto brand with a score of 86. Coming in second is Porsche with a score of 86, while Volkswagen and Seat tie for third place scores of 84.9. Following those four automakers are BMW (84.5), Renault (84.2), Ford (83.8), Toyota (83.1), Rolls-Royce (83.0) and Lamborghini (82.3).