Grabbing the attention of customers and prospects using traditional marketing channels has never been more challenging. Consumers are not only bombarded by messages from more organizations across more channels than […]
Rent the Runway began eight years ago as a rental service for formal gowns, cocktail dresses and bejeweled accessories. Now the company is doubling down on its efforts to appeal to more women, more often. Today the brand is launching a new subscription service that’s just $89 a month. It’s called RTR Update, and it allows you to rent four designer pieces for 30 days. Then, you return the set and pick four new items. “We wanted to give women options to rent clothing that they can wear everyday and to cater to their everyday lives,” says Rent the Runway co-founder and CEO Jennifer Hyman. “You can rent things that are going to create options for you.”
It was one of the more unforgettable memories of the 2016 Summer Olympic Games, and it had little to do with athletics. Immediately following the medals ceremony for the women’s 3-meter diving competition, Qin Xai, a member of China’s men’s diving squad, approached the silver medal winner, He Zi. Dropping to one knee, Qin popped open a box with a diamond ring inside, and before the astonished crowd and an audience of hundreds of millions, proposed marriage.
