Rent the Runway began eight years ago as a rental service for formal gowns, cocktail dresses and bejeweled accessories. Now the company is doubling down on its efforts to appeal to more women, more often. Today the brand is launching a new subscription service that’s just $89 a month. It’s called RTR Update, and it allows you to rent four designer pieces for 30 days. Then, you return the set and pick four new items. “We wanted to give women options to rent clothing that they can wear everyday and to cater to their everyday lives,” says Rent the Runway co-founder and CEO Jennifer Hyman. “You can rent things that are going to create options for you.”
IKEA plans to test “open-source” design and full-range town-centre showrooms as part of the furniture retailer’s efforts to adapt to rapidly changing consumer shopping habits. The budget furniture retailer’s strategy will still be based on its out-of-town warehouse stores, where shoppers pick up their purchases, but it also wants to become more accessible, physically and digitally. It has launched trial store formats such as smaller city centre stores, order and pickup-points and – the latest test format – a kitchen showroom in Stockholm’s financial district.
Amazon unveiled technology that will let shoppers grab groceries without having to scan and pay for them, eliminating the checkout line.
The company is testing the new system at what it’s calling an Amazon Go store in Seattle, which will open to the public early next year. Customers will be able to scan their phones at the entrance using a new Amazon Go mobile app. Then the technology will track what items they pick up or even return to the shelves and add them to a virtual shopping cart in real time, according a video Amazon posted on YouTube.
Iceland, the name, could be a problem. Like the movie Kramer vs Kramer, the country is hoping to get Iceland, the British frozen foods giant to relinquish their trademark on Iceland, the word, within the European Union.
Iceland’s ministry of foreign affairs told the PA that is considering action against the retailer, considering a cancellation action against its ownership of the Iceland trademark in the EU. A few years ago, filing such a lawsuit was first discussed, but the next steps will be decided at a meeting on September 28.
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