Rolex confirms to be the World’s Most Reputable Company
Rolex, the luxury Swiss watchmaker, is the brand with the best corporate reputation in the eyes of consumers, according to a new global survey.
Reputation Institute (RI), a reputation management consultancy, each year compiles a list of the top 100 most reputable companies in the world based on more than 170,000 ratings collected across 15 countries.
Using its proprietary RepTrak measurement system, RI tracks consumers’ perceptions across seven key areas: products and services, innovation, workplace, governance, citizenship, leadership and performance.