Going out to the world with your product and building awareness is one of the most important things in building a startup, especially a b2b one.
MIDEMLAB is very industry focused and it’s hosted at MIDEM the leading music business conference in beautiful Cannes.
It’s very important for startups to attend these kind of events, but it’s even more important to choose wise – those industry focused that really matter. For me it’s music, video, tv, esports, research and big data. I don’t attend every event I get invited to, especially the massive ones about startups or business in general. You need to have a business focused approach to these conferences and use them to schedule meetings with potential corporate clients and partners that visit these industry focused events – it’s often the only way to get to talk to them as calls don’t work too good with enterprises as a first meeting.
Many early stage startups or aspiring entrepreneurs make the mistake and go to every conference possible, they of