"Swiss made" label could be only a tag
If you buy a "Swiss-made" watch thinking it’s almost entirely produced in Switzerland, you might be mistaken. The manufacture of components including dials, sapphire glass and cases is flourishing in China, Thailand and Mauritius and many of these end up in watches designated as "Swiss-made".
Stricter rules came into force last year for watches bearing the coveted label on their dial and for which consumers are prepared to pay a premium.