The New Frontiers of Facebook Marketing after Zuckerberg’s announcement

Facebook marketing has become more and more a route for many businesses. Websites are less involved in marketing campaigns, in some cases a Facebook page or Instagram account is all a business has, with little, if any, costs.

Mark Zuckerberg’s announce on his Facebook page, where else, might therefore have come as bad news for many of these businesses. Posts from businesses, brands and media will soon start to be less prominent in the timelines all over the world, while personal posts will grow in popularity.

“We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other,” wrote Mr Zuckerberg.

The move might bring back Facebook’s roots. The social network started as a students’ community, growing up to a market cap of more than 430 billion dollars. It is now a public company and Zuckerberg is today worth around 74 billion dollars, net estimate.

Facebook is seen by younger generations as an “old system”, while interactions between them moslty run on Snapchat. Zuckerberg’s move might bring some of the old spirit back, possibly, in his own words, making people spend less time on the social network, “But I also expect the time you do spend on Facebook will be more valuable”, he added.