UBS, Amazon unit to create digital financial expert

8 years ago - Published in Commodities, Finance

UBS and Amazon are teaming up to test a digital tool which could help investors to choose their financial strategy. The project is an endeavor by the UBS Wealth Innovation Lab in Zurich, led by Dave Bruno, the bank said in a statement on Thursday. 
"Amazon Alexa" will be the digital voice of "Amazon Echo", an hands-free speaker, and will answer over financial questions made by customers. The iniziative will be tested on November with a "select group", the bank didn't reveal other details. 

«Ask UBS could become an innovative way to cut through the jargon clutter and bring financial expertise in a new and appealing way directly into people's lives,» said Dirk Klee, chief operating officer at UBS wealth management. «Our pilot with Amazon Alexa is an exciting start into the journey towards virtual assistants and improved client interaction.»